I’m Michelle Salisbury, a Gen X UGC creator and practicing nurse practitioner. I have 18 years in medicine, 13 of them as a nurse practitioner, with a background across ENT, family medicine, internal medicine, and my current NP work in urology. I also live the midlife experience my audience is in, including menopause, which means I can speak to women 45 to 65 as both a clinician and a peer.
I create short-form video for brands in health and wellness, skincare and beauty, pet, and home and lifestyle. My specialty is the honest explainer: breaking down ingredients, doses, and routines in plain English, the way I explain things to my own patients. I also film real-skin diaries, product demos, testimonials, and everyday home and pet content with my German shepherd, Gypsy.
I have delivered >90 videos across >65 brand partnerships, including Bonafide, Timeleft, Fulton, Sweet Chemistry, Bliss, Forgotten Home Apothecary, and Shed, with repeat and retainer clients among them. I credit that to one rule: I only work with products I can stand behind, and medical products must be backed by real research. My content is claim-safe, FTC-aware, and filmed to feel real, not polished, because that is what my generation trusts.
Based in Indiana. Portfolio and past work: fireproofphoenix.com. Tagline says it best: Too GenX to fake it.