Hi! I’m Susan, a 51-year-old Gen X UGC creator, entrepreneur, and health and wellness professional who loves creating authentic, relatable content that connects with real people.

My background includes nearly 20 years of owning and operating women’s fitness centers and founding my own health and wellness coaching business. I’m a Menopause Coaching Specialist and Certified Weight Loss Coach, with a bachelor’s degree in Nutrition and Kinesiology.

What truly sets me apart is that I’m not just professionally educated about the challenges women face in midlife — I’m experiencing the menopause transition myself! I understand firsthand the changing priorities, frustrations, goals, and needs of women over 45. From hormonal changes and wellness to confidence, self-care, and embracing this stage of life, I genuinely relate to the audience brands want to reach.

As a UGC creator, I specialize in natural, conversational videos that feel like recommendations from a trusted friend rather than traditional advertisements. I’m experienced in scripted content, direct-to-camera delivery, product demonstrations, lifestyle B-roll, and testimonial-style videos.

While health and wellness are my specialties, I also enjoy creating content for beauty, skincare, fashion, home and lifestyle, travel, hospitality, technology, and everyday consumer brands.

I’m not simply speaking to this demographic — I’m part of it.

I’m professional, dependable, and passionate about helping brands connect with women 45+ through authentic, engaging content that builds trust and inspires action.

I would love to chat!

Susan Ceklosky