I’m a performance marketer who happens to have a camera.

After nearly three decades in advertising, sales, and marketing, I traded the traditional advertising world for the creative side of the camera.

At 50, I bring more than life experience to UGC. I bring an understanding of how consumers think, what influences their decisions, and why some creative drives action while other content simply fills a feed.

I approach every project from a marketer’s perspective identifying the audience, understanding the friction between interest and purchase, and building the story that closes that gap.

My philosophy? Creative alignment over virality.

**Need → Want → Demand → Action.**

That’s not just my tagline. It’s how I approach advertising.