I’m Dawn, 56, and the woman behind Dawn Approved.

I believe the best product content doesn’t feel like an advertisement. It feels like a conversation with someone you trust.

Whether I’m trying a new beauty product, experimenting in the kitchen, swinging a kettlebell, or finding something that makes everyday life easier, I bring my real personality, curiosity, and a little humor to the camera.

I create relatable, story-driven UGC for beauty, wellness, food, home, personal care, and lifestyle brands. My content includes demonstrations, talking-to-camera videos, voiceovers, and natural product experiences.

I bring something brands can’t manufacture: the perspective of a real woman in her 50s who knows that women our age are still discovering, buying, trying, and enjoying new things.

Real products. Real life. No commercials.