I’m Jo, or JoJo, a Gen X creative who’s been partying like it’s 1999 since Prince first told us to in 1982!

I’m loving this stage of life: more freedom, more adventure, and finally the time and resources to enjoy both. From beauty and wellness to travel, outdoors and everyday lifestyle, I create content that reflects what life after 50 actually looks like: active, curious and a whole lot of fun.

With 20+ years producing films, television, documentaries and commercials, I bring professional storytelling experience to authentic, relatable content that helps brands connect with the audiences they want to reach.

I’ve also been married for 31 years, so my 57-year-old husband is available for couples and men’s lifestyle content and our 5-year-old French Bulldog, Lulu is always ready for her close-up.